How to Invest in Stocks: The Absolute Necessary Steps

How to Invest in Stocks – Your first order of business as an investor is to educate yourself on how to purchase stocks, as they play a key position in your portfolio. According to Vanguard, a portfolio consisting entirely of stocks returned 10.1% annually on average between 1926 and 2018—nearly twice as much as an all-bond portfolio.

How to Invest in Stocks

The following is a detailed explanation of how to invest in stocks:

1. Sign Up for a Stock Trading Account

Although opening a brokerage account is the most time-efficient method, there are other ways to invest in the stock market. Buying stocks online using a brokerage account is a terrific place to begin if you are the type of investor who likes to do their own due diligence on companies and markets.

There are two types of investment accounts available through online brokerages: taxable and tax-advantaged. Consider opening an individual retirement account (IRA) if you plan to invest in stocks to save for retirement, as this will allow your investments to grow tax-free and may entitle you to tax credits when you file your taxes. Consider a taxable brokerage account if you are investing for a time period other than retirement or if you have already contributed the maximum to your retirement funds. In contrast to traditional individual retirement accounts (IRAs), Roth IRAs do not provide any tax benefits and have no limits on contributions or distributions.

You may be asked if you want to open a margin account when you sign up with your preferred online brokerage. A margin account allows you to borrow funds from your broker to invest in stocks. In exchange for some extra costs and significantly more risk, this allows seasoned investors to purchase more shares of stock with less of their own money.

Stock Purchase Programs That Allow You to Buy Shares Directly

Direct stock purchase plans can be useful if you already know which stocks you want to invest in. You don’t need a brokerage account to buy stocks through a direct stock purchase plan, which is offered by many of the largest and most well-known publicly traded firms. Additional costs are likely, though.

Direct buy programs are typically managed by an outside organization rather than the company itself. ComputerShare and American Stock Transfer & Trust Company are the two most popular direct buy plan administrators (AST). Direct purchase programs are subject to additional fees from both companies. In contrast, the vast majority of online brokers don’t tack on any fees to buying or selling stock.

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Brokers Offering Complete Packages of Help

Full-service brokers offer a wide range of financial services to their affluent clients, such as retirement and estate planning. They can also assist you in purchasing stocks. The problem is that the charges charged by full-service brokers are much higher than those charged by online brokers.

Full-service brokers provide a high level of assistance and discretion for wealthy people who don’t have the time or energy to manage their complex financial affairs on their own. A direct purchase plan or an online brokerage is more convenient if stock investing is your only goal.


Robo-advisors are computerized investment advisory services that assess your investment objectives, time horizon, and comfort level automatically. When you sign up for a robo-investor, the platform will ask you a series of questions to assess these considerations, after which it will allocate your funds to a managed portfolio of ETFs.

However, while using a robo-investor, you aren’t actually purchasing individual stocks but rather an exchange-traded fund (ETF) portfolio. There will likely be equity ETFs among these resources, such as SPDR S&P 500 ETF Trust (SPY), which aims to replicate the S&P 500’s performance. The Vanguard Total Bond Market ETF (BND) is one example of a bond index fund that invests in a wide range of fixed-income assets.

Even if you want a more hands-off approach to your investments, robo-advisors are a viable option. If you’re looking to buy equities, robo-advisors might not be your first pick.

2. Find out more about the stocks you’re interested in purchasing by conducting research.

You can buy stock in any one of thousands of publicly traded corporations. That makes it hard to know which stocks to put money into. One approach to researching stocks to invest in is to adopt a well-thought-out plan, such as investing in a growth stock portfolio or a dividend stock portfolio.

Growth stocks. Shares in a company that is experiencing rapid and significant increases in either profits or revenues are considered growth stocks. Young businesses with room to expand, or those catering to expanding markets, are typical examples. If a company is growing rapidly, investors should buy its stock regardless of how much it costs because they expect the stock’s price to rise significantly over time as a result of the company’s success.

Value stocks .Value stocks are those that are now trading at a discount to their true value and are expected to rise in price when the market prices them in accordance with that value. Value investors seek “shares on sale,” or stocks trading at a discount relative to their earnings and book value. The goal is to invest in equities that are now being sold at discounts and to keep those shares for the long term.

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Dividend stocks .Dividend stocks are those that distribute a portion of their profits to their investors. The objective of investing in dividend stocks is to generate a reliable stream of income regardless of the ups and downs in the stock market. Utilities and telecoms are two industries with a higher potential for profits.

One Way to Find Investment Opportunities is to Use a Stock Screener.

No matter what method you employ, it can be difficult to track down the stocks you’re interested in purchasing. You can use the stock screener’s plethora of filters to eliminate any firms that do not suit your criteria and cut down your list of potential investments. Most online brokers include stock screening tools, and you can find several free alternatives.

You can use a stock screener to find companies with dropping share prices or companies with share prices at all-time highs, among other useful filters. In most cases, you can additionally narrow your stock search by market or business sector. Shares that are overpriced or underpriced can be easily identified using the P/E ratio as a filter.

3. Make Transactions with Your Account

Buying stocks requires opening a brokerage account, funding it, researching the stocks you want to buy, and then placing the trades. The act of buying stock involves more than merely tapping a buy button on an app, so it’s important to have a firm grasp on the process before you put in an order. In most cases, you’ll need to select an order type that specifies the manner in which you wish to buy shares of stock.

There are two main categories of orders to pick from:

The prevailing order in the market. The broker is instructed to purchase shares of stock at the current lowest price. When you place a market order, you’re telling your broker to buy or sell at the best available price, regardless of whether or not that price is the one you see at the moment. Prices fluctuate in milliseconds.

Putting in a stop-order limit. You set the minimum price at which you’re willing to buy, and your order will be fulfilled only if the stock price drops to that level during the time frame you specify. Your trade will be canceled if the stock price doesn’t reach the limit you set before the order timer runs out.

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You may want to buy fractional shares if you have a little investment budget yet high stock prices. Consider Alphabet, Inc., the parent company of Google: Shares of Alphabet are valued as close to $1,500 as of late September 2020. You can start investing in the stock with as little as a few dollars thanks to fractional shares. Fractional shares are now offered by a rising number of brokers, such as Charles Schwab, Fidelity, and Robinhood, to mention a few.

4. Invest in stocks gradually by using dollar-cost averaging.

The problem with the stock market is that the value of each share is always changing. Perhaps you’ve found a stock that seems reasonably priced today, but who can predict if it will be higher or lower in price tomorrow?

The method of dollar-cost averaging can help with this: If you invest a certain amount of money in stocks at regular times, you can end up paying less per share overall. More importantly, dollar-cost averaging enables you to begin stock purchases with even a modest sum of money, rather than having to wait until you have amassed a sizable sum before you can invest. By spreading out your purchases across a long time frame, you reduce the likelihood of making a single extraordinarily expensive or low purchase.

Using dollar-cost averaging, you may buy your target stock at $5 per share the first week, $10 the second, and $9 the third. You have, on average, paid $8 per share, which is better than if you had bought at the peak when the price was $10 per share and then watched it fall. In addition, purchasing more shares for the same investment at $5 a share than at either of the other two prices is possible at the $5 price point.

You’ve likely heard the adage “buy low, sell high” in reference to stock investing. However, putting it into practice may be mentally taxing, and even among professionals, consensus on what constitutes a “low” and “high” price for a stock is often elusive. You may avoid the difficulty and turn investing into a habit by using dollar-cost averaging to automate your stock purchases on a regular schedule.

5. Give Serious Consideration to the Timing of Your Stock Sale

Whenever you need cash, that’s the moment to unload your stock portfolio. Investors with a longer time horizon should develop a plan based on a specific monetary objective and a time frame for reaching that objective. This means that you should include a strategy for withdrawing funds from your assets and savings when the time is right.

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This also implies that the current state of the stock market and individual stocks have minimal bearing on the timing of a trade involving the sale of a stock. You don’t need to keep an eye on day-to-day price fluctuations unless you’re day trading, which is a riskier form of investing than long-term investing.

If you’re debating whether or not to sell a stock that’s been losing money, it’s important to remember why you bought it in the first place and assess whether or not your circumstances have changed. On the other hand, if you’re not already a shareholder, a price drop could be a fantastic opportunity to increase your holdings.

Capital Gains Taxes on Stock Sales

Before you send your broker the sell order, you should consider the tax implications. It’s possible that you’ll have to fork over some cash to the government in the form of capital gains taxes if the stock’s value has increased since you first purchased it. Depending on your income level, the maximum rate on capital gains on shares you’ve held for less than a year is 37 percent. Long-term capital gains, on stock sold after more than a year, will be taxed at a range of 0% to 20% beginning in 2020.

It is possible to counterbalance gains elsewhere in your portfolio with losses sustained from falling prices. Imagine that the price of a stock you hold dropped by $10 per share. You only have to pay taxes on the $5 per share difference if you sell both equities and also own one that gained $15 per share. However, the wash-sale rule prohibits you from repurchasing the stock you sold at a loss or any similar shares for 30 days after taking advantage of this tax benefit.